Here’s the thing: we’re more powerful than we realise


our power as consumersI’ll be honest: there are times when the world of retail gets me down. Meaningless purchases that end up in landfill, a huge volume of plastic that our planet doesn’t enjoy, an increase of consumer debt… It can all add up to something that just doesn’t feel good.

I’ve been thinking recently about how to get more comfortable with retail again. I’ve been thinking about what’s important and necessary and meaningful.

And it strikes me that we’re more powerful as consumers than we realise. The money we spend tells companies what’s important to us, whether it’s environmental, aesthetic, cultural, idealistic or other factors.

I read an article recently which claimed women make 80% of household purchasing decisions so even if we’re not earning the money (let’s change that anyway), we’re highly influential. Imagine if 80% of household decisions were made based on where our food came from, how it’s grown, where our clothes come from, or whether those companies treated people well and supported women in the workplace – or whatever is important to you.

I guess I’ve been thinking about it recently because of the election, and because the world seems a little chaotic, and I have to hope it’s being shaken up so that we can create something better.

Yes, we can go to the polling station and vote.

But we can also vote for the world we want with the money we spend.

That’s a huge part of my belief in small businesses. I adore the Just A Card campaign – if we all purchased the cards and small gifts we love to give from small businesses, we’d keep an entire industry of creatives (and increasingly female creatives) in business.

And it goes for the bigger purchases too.

We get to put our money where our values are.

I’ve long been about quality over quantity – a single pair of good quality jeans over throw-away pairs that last a couple of months.

And I want to support people who are doing good in the world: lifting others up, creating unique work, showing up as themselves, courageously making the things only they can make, working towards healing and happiness. (Is this you? Tell me, and show me where and how I can support.)

I’m an advocate. I care about people. I care about the people behind the business, and I want to support them. Not only with the mentoring, retreats, courses, services and love I offer professionally, but also in the things I buy from them.

Here’s the thing

We each have our own set of values. They fluctuate from time to time, but we mostly know what we care about, deep down.

Let’s stand behind them, and allow the money we spend to speak for us (as well as our words and other actions).

Let’s make purchases from people we like, of products that we love and reflect our values.

Let’s ensure our decision-making counts.

Maybe even just your next purchase. Buy something from someone doing good work in the world. They’ll thank you for it, and so will all the people they support, and so on.


PS If you need to find your own meaning, or at least a little more, join me on Thursday for an online mini retreat. Read and register here.

Here’s the thing: dealing with uncertainty in business


how to deal with uncertaintyWe all know that being self-employed has its risks. When you step away from a regular paycheck, you miss out on the security of knowing how much you’re going to get paid and when. Someone else takes on the challenge of making sure everything’s in the black, and you get to show up, do your work, and get paid for it. Not all the time, because there can be uncertain times in permanent jobs for sure, but quite often.

When you run your own business or are freelance or whatever your preferred way to say it is, there’s much more uncertainty.

And right now, in my client circles and networks of online retailers, it feels like there’s quite a lot of uncertainty flying around. Perhaps it’s that sales are down, or that retail patterns seem to be shifting more drastically than they have before. Perhaps the market is shifting. Perhaps Brexit and world politics are changing consumers’ behaviour.

And perhaps not.

As I think about how I deal with uncertainty and how I help my clients deal with it, the first thing that comes to mind is one thing: data. What data do we have? Can we trust it? What does it actually tell us?

Because we can get wired up and insecure and swayed by anecdotal evidence. If you don’t read any further or get the printable worksheet below, at least take this:

Check what you know about what’s true for your business and your industry. Fact-check. Don’t rely solely on others’ opinions or anecdotes for data you’re going to use to make your business decisions.

You might do some of your own research. You might find some specific statistics. Or you might stop looking outward at other people and go inward, looking at your business. Make sure your information is good.

Here’s the thing

When I’m faced with decisions or situations coming up, I like to look at the options and possibilities so that I can see potential outcomes and plan what I’ll do if any of them actually happen. This also gives me the opportunity to check in on how likely each possibility is.

Ultimately, I make plans based on what I can control and influence, which gets me out of paralysis and worrying, and into positive action. And as my mum would say, “Where there’s clarity, make decisions.”

I’ve included a few prompts below, but I’ve also made this longer worksheet version that you can download and print so that you can use my own process for dealing with uncertainty.

  • What do I actually know about what’s facing me right now?
  • What am I worrying about right now?
  • Is there anything I’m ready to stop believing, because there’s no evidence?
  • How do I feel about my current situation?
  • How can I manage or deal with my feelings so that I can consider the situation from a practical point of view?
  • Have I been in a similar situation in the past? What happened then?

I hope this all helps. Uncertainty is not easy to deal with, but having the support of a network or mentor (hi!) can really help.

If you have questions or are still feeling stuck or worried, I’d love to hear from you. If there’s a video or course or blog I can offer to help YOU (yes, you), I’m all ears.

Until soon,

Jenny x

Here’s the thing: respect and how to get it


respectBefore we begin, let’s all have the R.E.S.P.E.C.T. middle eight from Aretha in mind. (Go here for a reminder.)

Now that that’s out of the way, I want to share that respect is something that’s been on my mind recently. How do we show respect to others? How and when do we want to receive respect?

You know what I’ve noticed? When people feel respected, they do better. They feel better. And when people feel disrespected, unnoticed, taken for granted, they get resentful. They act out, they’re less generous, they blow up out of the blue.

I’ve been there, on all sides. And these things happen in business relationships, in friendships, in family relationships – the whole spectrum.

Relationships all take maintenance, and especially working relationships require clarity, communication, and upkeep. It’s not often a one-off conversation that fixes things (though sometimes that can help).

And if you’re a kind, generous person who loves to help (me too), it’s even harder to ask for respect and hold your boundaries.

So, before I get to some questions for you to reflect on, let me tip my hat to the wonderful Randi Buckley and her upcoming course, Healthy Boundaries for Kind People. Because Randi has helped me exponentially with firming up my boundaries and get the respect I deserve without turning into a cold-hearted you-know-what.

I don’t think it’s a coincidence that I’ve been thinking a lot about boundaries given a) I’m now managing a team of around eight people and b) politically and morally, there seems to be so little respect going around.

We can’t force other people into respect, but we can demonstrate incredibly clear (and kind) boundaries on what is acceptable to us. We can also ensure that we’re given respect to others where it’s due. Because sometimes, when we’re really busy, it can be easy to forget.

So here’s the thing

I’ve put together some questions for you to consider. Maybe you’ll journal about them, or think about them, or discuss them with friends.

Who do you respect? Not envy or put on a pedestal, but actually respect? How do you show them?

What do you want to be respected for?

How do you prefer to receive respect? For you, what does respect look like?

How do you demonstrate your respect for others?

Are you allowing yourself to be disrespected by anyone? How can you show them, gently, respectfully, that it’s not acceptable?


And if you need help on that last question, or indeed any of them, my highest recommendation is to take Randi’s course which starts next week. If you want more clarity, less resentment, more confidence, and better conflict resolution, you won’t regret it.

Here’s the thing: saying no


how to say no by Jenny HydePre-S: Looking for the printable? Skip to the end. But come back to read more good stuff!

You know what I think? I think we’re all busy. I think we’re all trying to do lots of cool things. And I think there’s always opportunity to do more. There’s always another article to read, another email to answer, and another product to design (or blog post to write!).

And I believe this: We have to stop the glorification of busy.

We have to put things down. We have to change our minds and actively demonstrate to ourselves and others that “busy” doesn’t mean “successful”.

For our sanity, for our health, for our sustainability, we have to get comfortable with saying “no”.

Here’s what happens when I say yes when I really needed to say no:

I tell myself it’s not a big deal – I can just do the work or the favour and then it’ll be done. I’ll feel better about it and I’ll be helping someone.

I try to squeeze it in (whatever “it” is) but usually end up procrastinating or rolling it over to tomorrow or next week or similar.

I rush it, so I don’t do a good job.

I start to doubt my abilities. I worry about it when I’m in the shower or boiling the kettle (unlike when I’m doing work I’m fully invested in, which I can usually leave at my desk).

The client or friend or family member chases me. I feel bad and defensive and frustrated.

Resentment starts to build up and I get into black and white thinking (“I’m never going to do anything for them ever again. Look how ungrateful they are”) even if they’re just asking me to do what I said I’d do.

This is an extreme example of what happens, but it’s true. Do I end up feeling good? Occasionally. Do I add more stress to my life? Definitely. Does it benefit the other person? Possibly. But do they also get annoyed with me and wish they’d asked someone else? I imagine so.

Saying yes to stuff I can’t do or am not really invested in doesn’t serve me or anyone else.


We’re nice and generous and we want to help. We don’t like letting people down. And of course there’s the “well, I have to say yes because I need the money / they’re family / I owe them” guilt and fear.

So how do we balance what’s best for us with others’ requests?

This is still a practice for me, but here are the things I’ve been working on:

  1. Get clear on your own priorities. I did this towards the end of last year, when there was just too much and I was pulled in a thousand directions. My priorities are: existing client work, marketing and developing Copper Boom, my family, my home, and my health. There are specifics within that, but it makes it very easy to see what I want to have time, energy and money for.
  2. Be clear that you’re going to start saying no to anything that doesn’t make the list. Once you have your list, you have a reference point. Something that you created in a calm moment, not the heat of the moment when you receive the email or the phone call and can get sideswiped by old habits.
  3. Share your “yes” list. This can be helpful with family, friends and staff members. If you’re going through a big change or finding that you’re overwhelmed, it can be really helpful to let loved ones and the people involved know upfront, before you start saying no to things you usually say yes to. (I’ve included some wording you can use below.)
  4. Start practicing AND understand that no is a complete sentence. We often think we have to justify saying no, but we don’t. We might put a “thank you” on the end, but we don’t have to apologise for not meeting someone’s expectations or give an excuse. Start practicing saying no in a way that feels comfortable to you, even to small things. (Again, more wording for you to practice with below).
  5. Let go of guilt. This one is an ongoing practice. Because we’ve been brought up and conditioned and generally expected to say yes to everything. Because fear and guilt sound the same, and are both trying to keep you safe in a very old-school sort of way. (“If you piss this person off, everyone in the whole world will be pissed off and you’ll never have a business or belong anywhere ever again.” They’re pretty extreme.) You might find physically shaking off guilt is helpful, when you’re feeling it. You might find it helpful to read some of the statements below. You might need to breathe through it and look back at your “yes” list to remind yourself that you’re really saying yes to those things.

It’s easy to write a list, and harder in practice. I know. But I hope that giving you some clear pointers helps to create clarity of thought.

I always find it helpful to think about the actual wording I’m going to say to people. It helps me to feel confident in dealing with requests off the cuff (like on a phone call or face to face), and like the “yes” list, I create them outside the heat of the moment, so I know I can trust them.

Here are some wording suggestions:

  • Thank you for thinking of me! This isn’t something I can commit to right now.
  • I need to consider my current schedule. Can I get back to you in a day / week?
  • I’m currently prioritising my business / family / health and can’t take on extra commitments for the foreseeable future.
  • No.
  • Thanks for your email. This isn’t a good fit for me. I hope you find someone else who can do the project justice. Good luck with it!
  • I’m not a specialist in ______ so this project isn’t something I can take on.
  • This isn’t an option for me.
  • I’d love to, but my priorities lie elsewhere right now.
  • I have to say no. Thank you for the opportunity.
  • Thanks for the suggestion. I’m not in a position to take it up.
  • That isn’t an option for us. (This one’s particularly good for staff, when you don’t want to say why.)
  • Thanks for the suggestion! I need to consider it in context of our other designs and what we’re trying to create. (For feedback on creative suggestions.)
  • That doesn’t fit with what I’m imagining. What I’d LOVE is _____.

Notice that these responses are short and sweet! It will feel awkward saying them (or writing them) at first, especially if you’re used to saying yes and/or explaining yourself. Know that they’re enough: short, sweet and respectful. No apologies for committing to yourself, and no excuses.

I also recommend that you don’t say “maybe later” if you don’t mean it. If you’re never going to say yes to something in a billion years, don’t give someone false hope.

Need a reminder somewhere you can see it? Download the free printable here!

I’m sending so much courage and love as you go forth and say no so that you can say more YES!

Until soon,

Jenny x

Further resources:

Here’s the thing: when you’re done with playing small


playing smallSome time last year, something switched for me. I decided to play bigger – with Copper Boom Studio, with my life, with my dreams.

I worked hard and I made big choices to rent a commercial space, to employ staff, to take on debt. Somewhere in there, I got overwhelmed. Understandable, right? After a huge expansion often comes a contraction. We stick our heads above the parapet, and then we want to duck back to safety again.

So December and January were very much about safety – keeping it quiet and small and manageable.

And then at the end of January, after I’d finished my second retreat weekend of the year, I was sat in a small tea shop with my dear friend Kelly, and it hit me: I’m done with playing small.

You see, after the expansion and contraction, you wait a bit. And the next wave comes.

I’m at the beginning of the next wave of playing big.

And this year, with pace as my guiding word and plenty of personal projects going on as well (a wedding, a home), playing big feels even more powerful. It feels more permanent, more manageable because it’s contained in this idea of finding a sustainable pace.

The feeling when I sat in that tea shop was one of quiet determination, and of clear boundaries.

I’m done with fighting the battles that aren’t mine.

I’m done with saying yes when I mean no. (More on that soon.)

I’m done with worrying all the time. I’ll still worry, but how about it isn’t the default?

I’m done with people pleasing so that I don’t even know what’s right for me anymore.

I’m done with hiding.

I’m done with fearing that it won’t work – I’m determined to make it happen.

So here’s the thing:

I know that being done with worry and fear and bullshit doesn’t mean that all magically goes away. So I’m not here to tell you that it will!

But what I do know is that making small changes, taking small steps towards upholding boundaries and getting more organised (something I’ve been neglecting in the huge growth periods) is doable and will help me to move past fear, worry and struggle.

For me, there’s a specific feeling in my body. It feels like focus, like I did when I stepped on stage with a saxophone in my hand to play in front of hundreds of people at school. (True story.) It feels like energy, but in a calm way, rather than chaotic freaking out energy.

Kelly said she could see it in my eyes, and I can feel it now, too.

So, what’s true for you? Are you in expansion or contraction right now?

Have you had a phase in your life when you felt like you were just done?

What are you done with now? What are you ready to release?

What are you ready to embrace instead?

What practical steps will you take to move forward towards your dreams (and away from fear)?

I’d love to hear!


PS Achievable Dreams, my monthly in-person workshops to help you play bigger in a manageable way, are now open for earlybird tickets – just £45 and payable in two installments.

Here’s the thing: tax returns


tax returnsWhen it comes to the HMRC, there are some things I find painful. Their user experience on their website. Communication. Trying to register as an employer (which took me approx 50 billion years. Twice.).

But I actually love their current radio ads which focus on the inner peace you get once you’ve submitted your tax return. They’re not wrong!

In my experience, submitting is half the thing. There’s also the emotional process and the financial practices that go with it.

What’s done is done

Working on your tax return is like stepping back in time. You have to look at business decisions from 18 months ago and remember what happened – good and bad. You get to celebrate successes, for sure, but it can also be challenging to remember the things you thought would work and didn’t.

So remember, what’s done is done. You did your best (and PLEASE make sure you celebrate an awesome year and all the things that went well), and you’ve learnt so much since 30 March 2016. I know you have.

You’re not the only one

Whether you’re looking at no tax bill because you made no profit, or you’re looking at a huge tax bill that you can’t pay because you haven’t put the tax to one side, please know that you’re not alone. Hundreds, probably thousands, of businesses have been in the same place as you.

If you can’t pay your tax bill, get in touch with the HMRC to sort out a payment plan. It’s possible. They just want to know when you’ll be able to pay it. No judgement. No shame. You’re not alone, and you’re not “bad”.

If you didn’t make profit, you probably laid some good foundations for the future. Again, no judgement, no shame. You’ve got this.

Love your business afresh

Tax season is a great time to review your current financial practices. I know I am! Here are some ideas:

  • Set a weekly money date to keep up with your bookkeeping. When this is part of my routine, I easily make better business decisions and worry less. Find a morning or an afternoon and put an hour or so aside – whatever feels good to you. Track incoming and outgoing. File the papers.
  • Calculate and put aside your tax. 25% of your income is a great number to put aside for tax. Disclaimer: I’ve done this for one year, and struggled to do it this year. I’m resolving to use my savings account to do just this. I’ll need a spreadsheet to tell me how much should be in there, so I’ve set this up, too. I’ll check it when I do my weekly money dates.
  • Re-focus your priorities. If making a profit is important to you this year, let it influence your decisions. Not at the expense of happiness or creativity, but there’s something very clear and intentional when you know what you need. (Note: most clients I start working with can put their prices up by 20%. Consider and start there.) If profit has been good, but creativity has been stagnant, re-focus towards creative time and freedom. If you’re somewhere in the middle, do a bit of one and then a bit of the other.

Get support

I can’t imagine not hiring an accountant to do my tax return. First, it means I have very little direct contact with HMRC, which helps my sanity. It also means it’s not on my shoulders and I don’t worry about getting it wrong.

My accountant and recommendation for creative businesses is Amy Taylor. She specialises in NOTHS and Etsy sellers – she knows those systems and how they work. She helps with my sole trader business AND my now big, limited company with VAT. Her team includes specialists, so I know I can email all my little questions when I need to.

She also invoices monthly, so I spread the cost of tax returns, VAT returns, payroll etc, rather than getting caught out.

If you need help, I recommend getting in touch. Tell Amy I sent you. (I’ll get a little gift if you sign up, but I’d recommend her anyway.)

And if you need support creating business plans, re-focusing, working on your marketing strategy, I’m here. One on one mentoring options open up again in February. Let’s crack this thing.

Jenny x

PS Did you know you can my blog posts delivered straight to your inbox? Subscribe here.

Here’s the thing: introducing #hopefulmoments


hopeful moments by Jenny HydeFor a while now, I’ve been using #hopefulmoments on Instagram. I just decided to use it one day because the words seemed to accurately describe what I was posting about.

Skip forward a few months, and it’s kind of still mine. It hasn’t really been used much. So today I wanted to share it and encourage you to use it for those little moments of hope and optimism.

You see, last weekend, on my first retreat of the year (more on that soon!), my star was hope. Everyone at my retreats gets to choose a star without knowing which word is on there. I believe everyone gets the word they need, and so when I chose hope, I know it was something important.

I often think about hope. I often write about hope. And I often cultivate hope.

To me, hope is a practice – something I have to do little and often in order to make it stick.

I also count hope as one of my superpowers: I offer hope to others, and I find hope in very dark places.

So that little star encouraged me to bring #hopefulmoments to the surface, to share it more widely and more consciously.

Here’s what #hopefulmoments is for:

  • The glimmer of hope, joy, happiness, peace among the mess and chaos of real life
  • Photos that feature your personal take on hope in that moment – regardless of whether it lives up to a curated, accepted standard of what hope (or anything else) should look like
  • Sharing stories, tender aspirations and daily positivity

What I’ll be doing with #hopefulmoments

My plan is to share to the hashtag regularly, and I’ll be keeping an eye out for those using it, too. Part of my aim in sharing it is to see what others find hopeful in those little moments between busy and restless and asleep!

Occasionally, I’ll do round ups on Instagram (I’m @jenny_hyde) and here on my blog to share contributors and their photos. Sharing is caring, after all…

And how about you? Will you join me on finding some #hopefulmoments?


Pace: my word for 2017


pace my word for 2017It’s that time of year again. That fresh feeling. That moment of transition. For the past five years, I’ve chosen a word for the year, and each one has given me purpose and helped me to harness that fresh energy of January well into the year.

I adore diving into the deeper layers of what I really want, what feels really important. And I love this process.

In 2016, I chose bloom. And, boy, has it been true. Actually, I think I might have misspelled it. I think it maybe should have been BOOM – as in Copper Boom, and in more ways than one!

Bloom was about coming into my own, and about allowing the roots that I’d planted to grow into something bigger. It had a sense of really becoming more visible. And it encouraged me to share more, do more, grow more.

I’m grateful for bloom, and I’m also grateful that 2016 is done and 2017 lies ahead. The end of 2016 was particularly challenging – I got ill, I had to really make some difficult decisions with Copper Boom, and the state of the world really got me down. I’m glad to be looking at a fresh page, another new beginning.

Pace: my new phase

This year, I’ve decided on pace as my word. After a year of blooming and booming, it feels important – essential – to be finding my own pace, a sustainable way forward.

Pace is a verb and a noun: I will pace myself, and I will find my own pace. The grammar nerd in me loves that it is both.

This year, I am settling into my new home city, hopefully into a new owned home (fingers crossed please!), and into these two businesses I hope to run for years to come. All of this speaks of finding a sustainable pace – this is a marathon, not a sprint.

Pace also has a deeply personal significance to me. I’m getting married this year (like a real life grown up) and Pace will be my married name. So this year is also about embracing all the coming-of-age and transitions and love that comes with marriage and commitment. It reminds me of my place in the growing family around me, and that I get to choose how I show up to connection and commitment.

I love that pace is rooted in peace – and inner peace is something I look for every day.

I love the sensation of really feeling comfortable in my own skin when I think of pace.

I love that I don’t have to rush or strive. I get to set the pace.

My hopes for this year? They are many. And it’s not that my ambition has downsized. I just want to build my life, live my life, embrace my life at my own pace.

Jenny x

And you? Do you choose a word for the year? I’d love to hear!

Here’s the thing: are you REALLY ready?


are-you-really-readyWe all, at some point, talk about the changes we want to make in our businesses and lives. I know, I talk to clients who want change all the time. And at this time of year, there’s a lot of it about.

In my experience, people are either ready to explore options (with guidance or on their own) or stuck in refusing to consider anything at all. Occasionally, we’re somewhere in between, or pendulum-swinging between the two.

That stuck-ness is fear and resistance. And it’s part of the process. Sometimes we have to pretend everything’s fine and shoot down every idea and observation anyone has – or that we have about ourselves. Our ego is fragile and needs to be right.

Until it doesn’t. Until we let ourselves get quiet enough to hear the small, persistent voice within that says, “This isn’t working for me. I’m not sure what the answer is yet, but I’m ready to ask the question.”

That voice is different to fear and ego. Our authentic voice doesn’t say, “This is bullshit. I shouldn’t have to put up with this. Everybody else should change.”

Being ready – really ready – can feel terrifying in a totally different way.

It means we’re ready to challenge the status quo. It feels like courage, even if we haven’t actually done anything differently yet. It feels like stepping into a different world. And it can feel like coming home.

There are a lot of people out there promising to change you or your business or your life without acknowledging that real change isn’t effortless. Real change comes from within and requires energy and readiness and adrenaline and that oh-my-god-I-can’t-believe-I’m-doing-this feeling.

I’ve been sucked into these promises too. And I’ve discovered that there’s a big difference in their effectiveness: if I’m not ready, it’s not worth it.

Don’t invest in courses or mentoring or coaching if you’re not ready to really ask the big questions, explore possibilities and cultivate the vulnerability of the creative process.

If you still feel stuck, a bit too attached to your status quo and staying safe, you need to explore that before you go any further. Or find a course or coach who can help you explore your resistance. That’s worth it – but only if you know you’re ready to shift it.

If you’re reading this, chances are you’re on your way to being ready. And if you are, I’m here, cheering you on (and even if the support you need isn’t my professional support). The thing is, if you’re ready, I’m on your side, whatever “ready” means, because I’m ready too. I’m walking the path of always asking the difficult questions and sitting with the tricky answers. And celebrating the heart-soaring moments, too.

As a coach and mentor, I know when clients aren’t ready. And I know that they’ll listen but not really make a change. The most satisfying clients are the ones who are ready. Do it when you’re ready.

Here’s the thing: measuring success


Financial successI’m not a massive one for new year’s resolutions  (though I do love my word of the year habit). This year, having had quite a busy and shake-me-up year in 2016, I’m ready to come back to myself, to blogging and writing and mentoring now that copper boom has some security.

So let’s get really honest, shall we? I’m ready to spill the beans, as I love to do.

One of the things I love about Copper Boom is that it gives me so much more practical experience in running a bigger, more complex business. It is expanding my knowledge, courage and insight in really amazing ways.

Of course, especially in the first six months of business, that has not felt comfortable. Much of the time, I’ve thought I’m failing, or worried that I will.

And the biggest source of worry? Money.

Until 2016, I had a fairly good relationship with money. I’d never been in debt, save a student loan that I paid back through working and some money from my parents. (Yes, I check my privilege here.) I was earned just enough and then a good amount before I left my job. I had a small pot when I started mentoring. And this simple, low-overhead, #onegirlband, sole tradership created a fairly regular income quite quickly.

Now, I have a loan, a staff, a two year lease, and a business not yet earning it’s keep. Every member of staff involved is making more money from Copper Boom than I am right now.

And let me say right now: this is normal.

There’s so much pressure in the entrepreneurship community about hitting six figures, about immediately getting to a huge profit margin, and gaining #lifegoals and lifestyle aspiration immediately.

You guys, it takes a while, especially with overheads and ideas and developing a brand.

I’m fairly risk-friendly these days. I acknowledge that you have to be at least a little bit vulnerable to try something. And you will make the best decisions you can, but there will still be decisions that don’t work out. Or need refining.

I want to talk about this because I think it’s important to recognise we’re all human and working in an imperfect environment. That doesn’t mean we don’t try to do good or look good. It just means we know that we all fail and stall and slow down from time to time.

And for me? The truth of it is I have close to zero pounds in the bank. And a bucketload of ideas and valuable services to offer. Yes, I will continue.

If everyone judged their success on the financial results of the first six months of trading, very few businesses would exist now.

So. I’m going to be here, telling the truth, working hard and being perfectly imperfect.

Join me?


Meet Jenny

I’m passionate about creative small businesses and the people behind them. My unique blend of industry experience and creative intuition allow me to guide entrepreneurs towards their full potential, whatever stage they’re at. My specialities are storytelling and finding clarity in busy and often messy places. Read more.


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